Being Efficient vs Being Effective

“I am busy” is almost always heard in a conversation or even self talk, but that doesn’t mean that one is being productive. Next time when you say that you are busy, think whether you are being effective and efficient or simply being redundant in your tasks which keeps you thinking you are constantly busy.

Effectiveness is doing the things that gets you closer to your goals. Don’t confuse it with efficiency. Efficiency and effectiveness are two different things. Efficiency is performing a given task (whether important or not) in the most economical and timely manner possible.  For example: Consider a salesman going from door-to-door to all his customers without wasting time. He is efficient but not effective, but if the same salesman tried to sell his product by using a different approach such as sending emails first to all his customers and then filter the ones who are interested in his product. This allows him to be effective and efficient with his time and energy.

It’s rightly said in The 4-Hour Workweek book, there are two truisms to keep in mind:

  • Doing something unimportant well doesn’t make it important.
  • Requiring a lot of time does not make a task important.

being efficient vs being effective

Efficiency is still important, but it is useless unless applied to the right things that produce effectiveness as well.

So the next time you enter your activities in TmTask, don’t forget to tag them using # in addition to entering time, project and users. This will help you to track your activities and later on measure how effective you were. You can also create custom reports by selecting multiple tags and measure overall effectiveness.

Track your time efficiently, be effective!

Source: The 4-Hour Workweek